Kiwame Tokyo's latest watch collection, the KUBO, is a testament to the brand's commitment to Japanese design philosophy. The collection's central concept, 'kubo', is an abstract Japanese idea of a recessed space or hollow, whose beauty lies in the shadows and atmosphere it creates. This concept is seamlessly integrated into every aspect of the watch, from the lacquered dial to the carefully proportioned case, resulting in a design that feels both rooted in Japanese tradition and genuinely original. The KUBO collection is a bold step forward for Kiwame Tokyo, moving away from simply applying Japanese aesthetics to familiar Swiss formulas and instead translating distinctly Japanese ideas into genuinely original watch design. The collection's three references, TETSUKON, USUKI, and SAKURA, each develop the theme of 'kubo' in different directions, showcasing the brand's versatility and attention to detail. The recessed small-seconds display, for instance, is a subtle yet decorative representation of Japanese heritage, and the use of lacquer and polished surfaces adds to the watch's overall aesthetic. The KUBO collection is a prime example of Kiwame Tokyo's ability to create watches that are both functional and aesthetically pleasing, while also conveying a deeper meaning and a unique identity. In my opinion, the KUBO collection is a significant achievement for the brand, and it is sure to be a standout in the fiercely competitive microbrand market.
